A primary objective for life science executives is raising capital. Very often, however, a lack of marketing and sales skills impedes their efforts. Focusing regionally, rather than globally, only compounds the challenge. "The Life Science Executive's Fundraising Manifesto" helps scientists understand the fundamental skills needed to brand and market their companies. It discusses how to use a cons...
Paperback: 256 pages
Publisher: Life Science Nation (July 1, 2014)
Product Dimensions: 6 x 0.5 x 9 inches
Amazon Rank: 246182
Format: PDF ePub Text djvu book
- Dennis Ford epub
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Really enjoyed this book. A must read for any entrepreneur looking to start a company in the life sciences-- or any field, since the concepts are transferable. The key take away: its all about presentation. By profession, Ford is a marketing guy and ...
age to achieve compelling results from a fundraising campaign, and it teaches you how to aggregate a list of potential global investors that are a fit for your company's products and services. The book also explains how to efficiently and effectively reach out to potential investor targets, start a dialogue that fosters a relationship, and ultimately secure capital allocations. Raising capital is not a one-time event. It must be an ongoing part of your business strategy. This book reveals the expertise required to continually fundraise and bring your ideas to market. For more information about the book, please visit www.fundraisingmanifesto.com.